Why is Amazon opening Brick & Mortar Bookstores?
Physical bookstores will help Amazon attract bigger-name authors.
One of Amazon's secrets to customer service is that it accepts returns, no questions asked. Physical bookstores would make it easy for people to return products. They could also serve as "outlet" stores to sell returned merchandise, saving Amazon millions.
Amazon is not a "bookstore" anymore. It's the "everything store." And eventually, it will be the "everywhere store."
