Crash Test Dummies
Auto safety advocates honor engineer Samuel Alderson to this day for developing the very first Anthropomorphic Test Device — popularly known as "the crash dummy." He did it back in 1968.
Crash dummies really hit the big-time in the 1980s, with the debut of public service announcements starring "Vince" and "Larry," whose various automotive disasters helped "drive home" the advantages of buckling up.
Though Vince and Larry retired from the PSA circuit back in 1999, their costumes live on, as part of the collection at the Smithsonian's National Museum of American History.
More importantly, the Crash Dummy PSA campaign is credited with increasing seat-belt use more than five-fold, saving some 85,000 lives.