The Powder & the Glory (the Elizabeth Arden & Helena Rubinstein story) on PBS
www.pbs.org › show › powder-glory
"The Powder & the Glory" tells a story of women's entrepreneurship through the lens of the creation and development of the rival business empires of Elizabeth Arden and Helena Rubinstein. When they first opened their shops 100 years ago, cosmetics were worn primarily by prostitutes and performers, and businesses were run mostly by men. These two indomitable immigrants changed all that and transformed.
They were in the cosmetic industry, but they were more than that. They were giants of industry. They created an industry. It just so happened it was in the world of powder and paint.
— Shirley Lord, Senior Editor, Vogue
Film’s website: http://www.powderandglory.com/
Based on British author Lindy Woodhead's bestselling book War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, their lives, their times and their rivalry, this film focuses on two women from meager means who immigrated to the US nearly a hundred years ago, reinvented themselves and ultimately created the cosmetics, health, and beauty industry we know today.