Super Bowl LII TV Commercial Recap
For Super Bowl LII in Minneapolis, a 30-second TV commercial cost, on average, more than $5 million. You read that right: Five million dollars.
This year, companies focused more on humor and nostalgia rather than political in nature.
One thing missing was those ads that objectify women, which is refreshing.
Justin Timberlake overshadow a lot, that says everything.”
Beer makers push philanthropy.
Stella Artois ran a commercial featuring Matt Damon urging people to buy limited-edition chalices in order to give years of clean water to people in developing countries through a partnership with Water.org, which works for safe water and sanitation. That will be joined by a somber commercial from Budweiser, set to the song “Stand By Me,” focused on the company’s efforts to deliver cans of water to people affected by natural disasters.
Humor was particularly appealing given the social and political climate. Sometimes when the world is troubled or America is feeling a little sad Advertisers have a tendency to want to balance out the energy.
Lightheartedness and a little fun and joy is probably a good antidote to the reality that we’re sitting in.
The Super Bowl, which has drawn well over 100 million viewers in recent seasons, remains the top television event of the year.
