With Spring Fashion and ‘Your’ Brand

With Spring Fashion and ‘Your’ Brand

If you would text it, wear it. With ever-more-micro communiqués being sent by text, Snapchat and WhatsApp, no wonder words and pithy turns of phrase are breaking through the smartphone screen and landing in the wardrobe. With the latest batch of slogan sweaters and tees, next to nothing is left unsaid. And based on the recent fashion shows, there is more to come. Phillip Lim accessorized his fall collection with leather paper-bag totes embossed with “Amaze” and “Cash.” Jeremy Scott, at his Moschino debut, sent out a fur coat that read “Fur Real” on the back. Off the runway, the glamour-puss editor Giovanna Battaglia wore an “I’m a Mess” sweater from Mr. Scott’s namesake collection. Sounds like a weekend pre-brunch message to us.

From: www.nytimes.com

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