Oscar Mayer is changing the name of is famous Wienermobile to the Frankmobile.
Asked if the name was permanent, and the company replied that it’s first “trying out to see if it ‘cuts the mustard’ with its fans.” (We’re sure they really relished that condiment pun.)
The company says that the new recipe the Frankmobile is promoting will deliver a dog with “a more balanced flavor profile and iconic beefy taste that is more flavorful than ever.”
Oscar Mayer’s iconic vehicle first rolled into existence in 1936, and there are currently six different Wiener— er, we mean, Frankmobiles in the fleet crisscrossing the nation. If you’d like to see one in person, you can track the nearest one using this online tracker.m
