Founded in 1994, is prehistoric by Internet criteria’s, but, according to comScore (the measurement company), Yahoo websites are the third-most trafficked on the Internet. Among its properties are such notables as Yahoo Finance, News, Search, Flickr, Tumblr and Mail.
Why is Yahoo on sale? Despite a billion monthly unique visitors — as claimed in 2014 company report — Yahoo just can’t make its investors happy.
According to eMarketer Yahoo is anticipated to capture more than $2.6 billion in worldwide digital ad revenues. But that's only 1.5 percent of the online ad market and Google + Facebook owns 40 percent.
