Small business owners know that sales from the Holiday Season can be a defining factor in the overall success of your business. Make this the year that you get a "leg up" on next year's business! We've curated several excellent articles to act as a resource for your Holiday Season planning and hope you find them encouraging and helpful! Let us know if any of the resources made the difference for you this season!
1) 30 Unique Holiday Promotions for Your Small Business. Kabbage.com
The holidays will be here before you know it. But instead of panicking about how much there is to do before then, get excited! There’s still plenty of time to plan a creative holiday promotions calendar and make an impact on this year’s profits. Tons of little (and big) holiday promotion ideas are out there to leverage in your brand’s marketing efforts as the end of the year approaches. So here are some of the most fun ways to create buzz around your company:
2) Keep Your Employees Focused this Holiday Season! BusinessKnowHow.com
Between shopping, decorating, and readying for visits with family, it's no surprise that many employees are less than focused on work during the holidays. So how can an employer keep distractions down and productivity up? Here are five tips that can help.
3) How to get your business ready for the holiday season. SucceedAsYourOwnBoss.com
Whether you run storefront business, or or strictly sell ecommerce, it’s time to create a holiday sales strategy. If you make the bulk of your profits between November 15 and January 15th as in Black Friday, Small Business Saturday, Cyber Monday, or the day after Christmas, it time to make sure that your business is ready for the holiday sales rush.
4) 6 Tips To Slay Sales This Holiday Season. p2Bi.com
Now is a great time to do a quick audit of your website to make sure that everything is working as it should be. The importance of omnichannel retailing has grown exponentially and you want to make sure that your customer can find your products not only on the shelves of your store or your retailers’, but also online and more specifically from any smartphone. Stats show that in 2014 mobile accounted for over half of all holiday shopping traffic. Make sure your website is compatible with laptops, smartphones, and tablets alike. Also, you can use a tool like Google PageSpeed Insights to quickly test and solve for any issues on your website that could be slowing down its performance.
As a small business owner, you know the importance of a having a support system around you. Part of that support system is seeking advice from fellow solopreneurs. Today's advice comes from Stephanie St.Claire at BlissBombed.com. Her article, "11 Things I Wish I Knew When I started My Business", has so many pearls, we think you will love reading it! One of our favorites is the following:
NUMBER 4.RUNNING OUT OF MONEY IS A COMMON PART OF THE JOURNEY. You won’t expect it, because you prepared for the long haul. You secured a business loan, or got some investors, or sold your house (cough, cough), or have one year’s worth of savings and you have planned accordingly.But then all of the sudden, midst the puffy clouds and blue skies, your little twin engine Entreprenairplane will sputter, the needle on the gas gauge unexpectedly plummeting to zero, and you will have only one choice… land your plane on the wild, abandoned air strip called Bank Balance: Fourteen Dollars. And this will be the LAST PLACE you ever thought you’d crash land, because didn’t you pass this test on No More Sephora Island?
Source: 11 Things I Wish I Knew When I Started My Business | BLISSBOMBED.com
What I Wish I Knew When I Started My Business
Are you ready to take the plunge? Have you already and feeling overwhelmed and defeated? Perhaps you just need to commiserate, this article from Kenna @modernsoapmaking will help you with all these and more. Our favorite advice? Don't compromise your value!
5. There is a market for everything.The biggest argument I get in regards to charging decent prices that net a profit is that the market can’t bear it. And that is a big ole fat lie. The only time the market won’t bear a price that is fair to you and your business is when you aren’t going after the right market or a specific market at all.If you are throwing your soap out in the wild, hoping and praying that some bloke will plunk down $10 for your soap, you are betting on a chance. You have to nail down a specific market that is right for your products. For most businesses, the opposite direction of flow is made: a niche market is identified and a product is created to serve that niche. For most soapmakers, however, they start off by throwing caution to the wind and hoping someone somewhere will buy their products because they are AMAZEBALLS.
Source: What You Need to Know Before You Start a Soap Business