Ford’s Ad Response to Saudi Arabia Lifting Their Ban on Women Drivers

This is the fourth anniversary of Saudi Arabia Lifting Their Ban on Women Drivers and Ford’s Ad Response

Welcome to the driver’s seat’

Saudi Arabia’s King Salman four years ago issued a decree permitting women to drive for the first time ever. Effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving.

This advertisement is a good example of “Less is more”

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Mark Addy