Kitsch (/ˈkɪtʃ/; loanword from German) is a low-brow style of mass-produced art or design using popular or cultural icons. Kitsch generally includes unsubstantial or gaudy works or decoration, or works that are calculated to have popular appeal. It can also be applied to music.
The concept of kitsch is applied to artwork that was a response to the 19th-century art with aesthetics that convey exaggerated sentimentality and melodrama. Hence, kitsch art is closely associated with sentimental art. Kitsch is also related to the concept of camp, because of its humorous, ironic nature.
