When you share knowle(d)ge catering to your target market's needs and wants, you will attract more readers. For instance, if you make paper sculptures and can create a super simple tutorial and share it on your blog, you may attract moms looking for projects for kids.  Or if you design accessories, by giving away a bit of your process, style mavens seeking ideas for accessorizing their latest fashion finds.  Whatever you do, simplifying and showing others step by step how to create something, can bring prospective customers to your work. Sharing DIY crafts for people who appreciate what you do, can help you be found through a Google search – without paying a dime for advertising.

via Artist Blog | 4 Reasons Creating a Blog is Essential for Indie Artists and Creatives | IndieMade.