What I Wish I Knew When I Started My Business
Are you ready to take the plunge? Have you already and feeling overwhelmed and defeated? Perhaps you just need to commiserate, this article from Kenna @modernsoapmaking will help you with all these and more. Our favorite advice? Don't compromise your value!
5. There is a market for everything.The biggest argument I get in regards to charging decent prices that net a profit is that the market can’t bear it. And that is a big ole fat lie. The only time the market won’t bear a price that is fair to you and your business is when you aren’t going after the right market or a specific market at all.If you are throwing your soap out in the wild, hoping and praying that some bloke will plunk down $10 for your soap, you are betting on a chance. You have to nail down a specific market that is right for your products. For most businesses, the opposite direction of flow is made: a niche market is identified and a product is created to serve that niche. For most soapmakers, however, they start off by throwing caution to the wind and hoping someone somewhere will buy their products because they are AMAZEBALLS.
Source: What You Need to Know Before You Start a Soap Business
