Digital Camera Sales have Flattened Out

Digital Camera Sales have Flattened Out

Digital Camera Sales have Flattened Out

When the first touchscreen smartphones made waves in 2007 and 2008, the camera industry was doing very well. In 2008, members of the CIPA, an association of the world’s most renowned camera makers, shipped almost 120 million digital cameras and probably didn’t worry too much about the upcoming competition. Back then, smartphone cameras were no match in terms of image quality and photo apps such as Instagram or Snapchat hadn’t been invented yet.

10 years later, the situation of the camera industry looks very different. Not only do most people always have their smartphone with them, but the lenses and sensors built into mobile phones are getting better and better. 

As our chart illustrates, global camera shipments by CITA members dropped by nearly 80 percent since peaking in 2010. On a positive note, it appears that the industry managed to stop the bleeding in 2017, when shipments improved by 3 percent after five consecutive years of double-digit declines.

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