Gloria Vanderbilt died at age 95: Model, clothing designer, heiress and socialite. Her son, CNN anchor Anderson Cooper, made the announcement.
Vanderbilt was a talented painter and collagist who also acted on the stage ("The Time of Your Life" on Broadway) and television ("Playhouse 90," ''Studio One," ''Kraft Theater," ''U.S. Steel Hour"). She was a fabric designer who became an early enthusiast for designer denim. The dark-haired, tall and ultra-thin Vanderbilt partnered with Mohan Murjani, who introduced a $1 million advertising campaign in 1978 that turned the Gloria Vanderbilt brand with its signature white swan label into a sensation.
At its peak in 1980, it was generating over $200 million in sales. And decades later, famous-name designer jeans – dressed up or down – remain a woman's wardrobe staple.
Vanderbilt wrote several books, including the 2004 chronicle of her love life: "It Seemed Important at the Time: A Romance Memoir," which drops such names as Errol Flynn, whom she dated as a teenager; Frank Sinatra, for whom she left Stokowski; Marlon Brando and Howard Hughes.
After her success in designer jeans, Vanderbilt branched out into other areas, including shoes, scarves, table and bed linens, and china, through her company, Gloria Concepts. In 1988 Vanderbilt joined the designer fragrance market with her signature "Glorious."
By the late 1980s, Vanderbilt sold the name and licenses for the brand name "Gloria Vanderbilt" to Gitano, who transferred it to a group of private investors in 1993. More recently, her stretch jeans have been licensed through Jones Apparel Group Inc., which acquired Gloria Vanderbilt Apparel Corp. in 2002 for $138 million.