Nike Unveils New Colin Kaepernick Ad, Scheduled to Air During NFL Season Opener
NFL quarterback turned activist voices the two-minute spot, urging viewers, “Don’t ask if your dreams are crazy, ask if they’re crazy enough”
Just two days after Nike revealed that Colin Kaepernick is part of the company’s 30th anniversary “Just Do It” campaign, the full commercial starring the former San Francisco 49ers quarterback has been released.
In the clip — shared by both the sportswear company and Kaepernick, 30, on Twitter — the athlete narrates as clips of both amateur and professional athletes plays.
In the initial ad for Nike, Kaepernick — who has been a Nike athlete since 2011 — appears in a black and white image. The text of the ad reads, “Believe in something, even if it means sacrificing everything.”
The ad marked Kaepernick’s first spokesperson gig for the company in over two years and comes despite Nike being the NFL’s official uniform sponsor.