With more and more women creating their own businesses Branding is becoming more important.
Take a look at the logos for Facebook, LinkedIn and Twitter — do you see a commonality?
They all use blue as their primary color and that’s no coincidence. According to 40% of people worldwide consider blue to be their favorite color.
Colors have the ability to elicit emotional responses and reactions from your customers. According to one study, 85% of shoppers say color is the primary reason they buy a product. It also increases brand recognition by 80%.
Think about the call-to-action you want your audience to take and choose colors that are the right fit
The color guide below highlights the messages that colors send to American shoppers:
Blue: Trust & security; associated with banks and businesses
Red: Energy; increases heart rate, creates urgency
Green: Wealth & relaxation; easiest color for the eyes to process
Yellow: Optimistic & youthful; gets attention of window shoppers
Orange: Aggressive; call to action: subscribe, buy or sell
Black: Powerful & sleek; luxury product marketing
Purple: Soothing & calm; beauty products
Pink: Romantic & feminine; product marketing to women and girls
