“Creative Displays, Inc.” (Hialeah, FL) built Retail Merchanding Displays and Trade Shows exhibits. When it was opened the building was painted in bright colors. I worked there for a short stint.
In 1967, architect Chayo Frank was tasked with designing an office building for his father’s architectural woodworking and store fixture manufacturing business. With the use of sprayed concrete construction, he was able to have his design plan realized which involved a combination free-form aesthetics; parts of the building were completely free-form such as the water flumes on the exterior while curved rebars were used to form the large geometric shapes. Chayo Frank had a love for nature and while the building was being painted, he began developing an idea. He wanted his design to transcend architecture as a building and become what he called, an “organic entity” which involved a combination of all aspects of design to resemble an object of nature. To achieve this, he used metallic paints that enabled sunlight to reflect off the textures on the exterior of the building, giving it a more life-like quality to it. His father’s business operated until it was sold in 2002. The building was demolished in February 2017 to be replaced with a medical clinic.
https://community.womenssuite.com/showcases/view/2803/creative-displays-aka-the-amertec-building
