The Beatles third appearance on the Ed Sullivan Show

The Beatles’ third appearance aired on February 23, though it had actually been taped on February 9, before their first live performance. They followed Ed’s intro with “Twist and Shout” and “Please Please Me” and closed the show once again with “I Want to Hold Your Hand“.

November 11, 1963, Epstein and Sullivan met at the Hotel Delmonico and agreed to have the Beatles perform three shows—two live and one taped. The Beatles ended up earning $2,400 ($16,261 in 2021 dollars) for the three shows.

The Beatles began to receive attention in the mainstream American press and radio play in November and December 1963. Due to rapidly growing listener demand, the band’s first single on Capitol Records, “I Want to Hold Your Hand” was rush-released in late December, three weeks ahead of schedule. Capitol had hoped that the single’s original release date, on January 16, 1964, would allow the Beatles’ Sullivan Show appearances in early February to bolster sales. Instead, the song reached the top of the Billboard Hot 100 chart on January 25, 1964, just before the Beatles were due to arrive in the U.S.)

February 15, 1964 The Beatles reached No.1 with Meet The Beatles! The album stayed at No.1 for 11 weeks. The album sold over 4 million copies in the US by December 31, 1964. It was the 1st US Beatles LP to be issued by Capitol Records, on January 20, 1964 in both mono & stereo.

If you are a fan of The Beatles you might enjoy these videos by Morgan Rees:

The Beatles “Beginning to the End” factoids:

The Beatles “White Album” factoids:

The Beatles “Sgt. Pepper’s Lonely Hearts Club Band” cover art factoids:

The making of “YELLOW SUBMARINE” movie: 

The Beatles “Rubber Soul” factoids:

“Ever Wonder How The Beatles Came Up With Their Name?”

Beatles compensation on the Ed Sullivan show article.

Sullivan and Brian Epstein agreed to multi appearances plus transportation and lodging package. 

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