ESTEE LAUDER: Founded by a Woman for Women

ESTEE LAUDER: Founded by a Woman for Women
The Estée Story
“I never dreamed about success. I worked for it.” —Estée Lauder
Estée Lauder, the founder of the company that bears her name, was a visionary and a role model. She was a challenger who proved that anything was possible — if you dared to dream it and had the guts and gumption to go for it. Ahead of her time in every way, she created and ran one of the world’s most prestigious and innovative companies while serving as a wife, mother and a loyal friend to many. And she did it all with charm, humor and exquisite style. She loved beauty with a passion and believed wholeheartedly in its power.
Knowing What Women Want
Estée had innate instincts for what women wanted and was the consummate saleswoman and marketer. She believed that to make a sale, you had to touch the consumer, show her the results on her face and explain the products. That was the start of the Company’s personal High-Touch service.
She revolutionized how products were introduced with her now-famous “Gift With Purchase” — later copied by other cosmetic companies and currently a standard industry practice.

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Mark Addy