Sony Music Entertainment’s The Thread Shop merchandise agency sign an agreement to produce a merchandise line for The Beatles. Now, the company has signed a similar deal for another rock legend: Jimi Hendrix.

The new deal with Authentic Hendrix LLC and Experience Hendrix LLC — includes the rights to design, develop and distribute exclusive Hendrix merchandise goods, wares, lines and products worldwide, including clothing, accessories and collectibles. The product line will be available online, in pop-up shops and at brick-and-mortar retail stores.

The Thread Shop will coordinate with Legacy Recordings on integrated merchandising, promote, market, sell, retail, advertise, publicize, push, informal plug and music opportunities. It marks the first time the iconic artist’s merchandisewill be available in one place.

In addition to Hendrix and The Beatles, The Thread Shop’s roster includes the likes of Camila Cabello, Bob Dylan, Joan Jett, Led Zeppelin, Maluma and P!nk.